Privacy

Firefox: Delete cookies to remove data that websites have placed on your computer

Chrome: Delete, enable and manage cookies in Chrome

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

If you would like to know more about cookies and are not afraid of technical documentation, we recommend this page, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you submit to us electronically on this website, such as name, email address, address or other personal information when submitting a form or comments in the blog, will be processed by us together with the time and IP address. Address will only be used for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of unlawful behavior.

If you send us personal data by email - away from this website - we cannot guarantee the secure transmission or protection of your data. We recommend that you never send confidential data unencrypted via email.

The legal basis exists Article 6 paragraph 1 a GDPR (Lawfulness of processing) means that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal email is sufficient; you will find our contact details in the legal notice.

Rights under data protectionreason regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

Right to rectification (Article 16 GDPR)
Right to erasure (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can contact Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around.

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The data collected is usually evaluated anonymously and we cannot identify you personally from your behavior on this website.

You can find out more about the options for objecting to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data on the Internet in a secure manner (data protection through technical design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.

Google Maps data protection explanation

We use Google Maps from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. With Google Maps we can display locations better visually and thus improve our service. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an online mapping service from Google Inc. With Google Maps you can search for the exact locations of cities, sights, accommodations or companies on the Internet using a PC or an app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site aim to provide you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps, you can see at a glance where our company headquarters are. The directions always show you the best or fastest way to get to us. You can get directions for routes by car, public transport, walking or cycling. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to fully offer its service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the start address entered is also saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Surname: NID
Expiry time: after 6 months
Use: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This means you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect the user's personal settings for advertising purposes.
Example value: 188=h26c1Ktha7fCQTx8rXgLyATy ITJ311166776

Annotation: We cannot guarantee the completeness of the stored data. Changes at Google can never be ruled out, especially when it comes to the use of cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centers are located: To Google.

Google distributes the data on various storage media. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has specific emergency programs. For example, if there are problems with Google's hardware or a natural disaster affects the servers, the data will most likely still remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time using your Google account. If you want to completely prevent your location tracking, you must pause the “Web and app activity” section in your Google Account. Click “Data and Personalization” and then click the “Activity Settings” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Firefox: Delete cookies to remove data that websites have placed on your computer

Chrome: Delete, enable and manage cookies in Chrome

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at this side. If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at this link.

Google Fonts data protection explanation

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website.

You do not need to register or provide a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account information will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC available for free use.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses. This means we can use them freely without paying license fees.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a big advantage, especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible. According to Article 6 Para. 1 f lit legal system be recognized.

What data does Google store?

When you visit our website, the fonts are downloaded via a Google server. Through this external call, data is transmitted to the Google servers. This is how Google also recognizes that you or your IP address visits our website. The Google Fonts API is designed to reduce the collection, storage, and use of end-user data to what is necessary for efficient font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests on Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.

However, it should also be remembered that with every Google Font request, information such as IP address, language settings, browser screen resolution, browser version and browser name are automatically transmitted to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A style sheet is a format template that you can use to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to fundamentally improve the loading time of websites. When millions of websites reference the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data early, you must contact Google Support this side to contact. In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and get the best for our website. You can find out more about Google Fonts and other questions at this website. Although Google addresses data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult (almost impossible) to get really precise information about stored data from Google.

You can also see which data is generally collected by Google and what this data is used for this website read up.

Google Fonts Local Data Protection explanation

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means there is no connection to Google's servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC available for free use. With Google Fonts you could use the fonts without uploading them to your own server. However, in order to prevent any information transfer to the Google server, we have downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not send any data to Google Fonts.

Google Analytics data protection explanation

On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google Analytics collects data about your actions on our website. For example, if you click on a link, this action will be saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Display Reports: Display reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service.
Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on.
Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Surname: _ga
Value:2.1326744211. 152311166776-5
Purpose of use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiry Date: after 2 years

Surname: _gid
Value:2.1687193234. 152311166776-1
Purpose of use: The cookie is also used to distinguish website visitors
Expiry Date: after 24 hours

Surname: _gat_gtag_UA_Value: 1
Purpose of use: Used to reduce request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiry Date: after 1 minute

Surname: AMP_TOKEN
Value: not specified
Purpose of use: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiry Date: after 30 seconds up to a year

Surname: __utma
Value:1564498958.1564498958.1564498958.1
Purpose of use: This cookie is used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry Date: after 2 years

Surname: __utmt
Value: 1
Purpose of use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry Date: after 10 minutes

Surname: __utmb
Value:3.10.1564498958
Purpose of use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry Date: after 30 minutes

Surname: __utmc
Value: 167421564
Purpose of use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry Date: After closing the browser

Surname: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose of use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry Date: after 6 months

Surname: __utmv
Value: not specified
Purpose of use: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry Date: after 2 years

Annotation: This list cannot claim to be complete, as Google continually changes its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google refers to the time that you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that a clear assignment is not possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, your Internet provider or your screen resolution.

Source of origin: Of course, Google Analytics and we are also interested in which website or advertising you came to our site from.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has its servers spread all over the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: Click!

Your data is distributed across different physical media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low.

Google Analytics has a standardized retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available to us:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Use the Google Analytics JavaScript Opt-out Browser Add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on at this link download and install. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Firefox: Delete cookies to remove data that websites have placed on your computer

Chrome: Delete, enable and manage cookies in Chrome

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: Google Terms and Google answer.

Google Analytics reports on demographics and interests

We have activated the advertising reporting functions in Google Analytics. Demographics and interests reports include information about age, gender, and interests. This allows us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising functions at Google Support..

You can control the use of your Google Account activities and information under “Ad Settings”. AdSettings Google end with checkbox.

Google Analytics addition to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find out more about the addition to data processing for Google Analytics here: also on Google.

Google Analytics Google Signals Data Protectionexplanation

We have activated Google signals in Google Analytics. This will update existing Google Analytics features (advertising reporting, remarketing, cross-device reporting, and interest and demographic reporting) to receive aggregated and anonymized data from you if you have allowed personalized ads in your Google Account.

The special thing about it is that it involves cross-device tracking. This means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize if you view a product on our website using a smartphone and then later purchase the product using a laptop. Thanks to the activation of Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offerings on other websites.

Google Analytics also collects other visitor data such as location, search history, YouTube history and data about your actions on our website through Google signals. This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you are. There are also social criteria such as your job, marital status or income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

Automatic data storage

When you visit websites these days, certain information is created and stored automatically, including this website.

When you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as

the address (URL) of the website accessed
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the hostname and IP address of the device from which it is accessed
Date and Time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed if illegal behavior occurs.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used to place advertisements. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (if they have allowed personalized advertising) see appropriate advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

Below we will show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.

Surname: _fbp
Value: fb.1.1568287647279.257405483-6311166776-7
Purpose of use: This cookie is used by Facebook to display advertising products.
Expiry Date: after 3 months

Surname: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Vol.
Purpose of use: This cookie is used so that Facebook Pixel works properly.
Expiry Date: after 3 months

Surname: comment_author_50ae8267e2bdf1253ec1a5769f48e062311166776-3
Value: Author's name
Purpose of use: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry Date: after 12 months

Surname: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (URL des Autors)
Purpose of use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry Date: after 12 months

Surname: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author email address
Purpose of use: This cookie stores the user's email address if they have provided it on the website.
Expiry Date: after 12 months

Annotation: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when it comes to the use of cookies.

If you are logged in to Facebook, you can change your advertising settings at this website change yourself. If you are not a Facebook user, you can go to this site basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you would like to learn more about Facebook's data protection, we recommend that you consult the company's own data policies this side.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook Pixel function. This function of the pixel allows us to send hashed emails, names, gender, city, state, zip code and date of birth or telephone number to Facebook as additional information, if you have provided this data to us. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager privacy policy

For our website we use the Google Tag Manager from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). This Tag Manager is one of Google's many helpful marketing products. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we would like to explain to you in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?

Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and everyone who is interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers to. And in order for this tracking to work, we have to integrate appropriate JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep order in our daily jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, things look completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our tag manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of your competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

If Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most are in America. Under this page you can read exactly where the Google servers are located.

You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at this side. If you want to find out more about Google Tag Manager, we recommend the FAQs below this hyperlink.

MailChimp privacy policy

Like many other websites, we also use the services of the newsletter company MailChimp on our site. The operator of MailChimp is The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can easily send you interesting news via newsletter. With MailChimp we don't have to install anything and can still draw from a pool of really useful functions. Below we will go into more detail about this email marketing service and inform you about the most important aspects relevant to data protection.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we don’t have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available over the Internet - on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run individual campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending at a predefined time and frequency) and follow-up campaigns .

Why do we use MailChimp on our website?

Basically, we use a newsletter service so that we can stay in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing measures. And that's why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This means we can create interesting and beautiful newsletters in just a short time. We use the design templates we offer to design each newsletter individually and thanks to the “responsive design”, our content is also displayed legibly and beautifully on your smartphone (or other mobile device).

Using tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This allows us to respond if necessary and improve our offering or services.

Another advantage is Mailchimp’s “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

What data does MailChimp store?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you will confirm your membership in a MailChimp email list by email. So that MailChimp can prove that you have registered with the “list provider”, the date of entry and your IP address are stored. MailChimp also stores your email address, name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating newsletters).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand your customers' interests and concerns in order to provide more relevant content and targeted advertising.

Using so-called “web beacons” (small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked. All of this information is stored on MailChimp servers. This allows us to receive statistical evaluations and see exactly how well our newsletter was received by you. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This means, for example, that shipping can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Surname: AVESTA_ENVIRONMENT
Value: Prod
Purpose of use: This cookie is necessary to provide Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry Date: after the end of the meeting

Surname: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001311166776-3
Purpose of use: The cookie is used to distinguish a human from a bot. This allows secure reports to be created about the use of a website.
Expiry Date: after 2 hours

Surname: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose of use: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment transaction securely and easily. For this purpose, the user is identified anonymously on the website.
Expiry Date: after 2 hours

Surname: _abck
Value: 8D545C8CCA4C3A50579014C449B045311166776-9
Purpose of use: We were unable to find out any further information about the purpose of this cookie
Expiry Date: after a year

Sometimes it may happen that you open our newsletter via a link provided for a better display. This is the case, for example, if your email program does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on your own websites. Personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In MailChimp’s “Cookie Statement” (at: this link) you will find out exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all data collected is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp's servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all of your personal information from us and anonymizes it in Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the email you receive by clicking on the link at the bottom. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works slightly differently. The following instructions show how to manage cookies in your browser:

Firefox: Delete cookies to remove data that websites have placed on your computer

Chrome: Delete, enable and manage cookies in Chrome

MailChimp is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at Privacy Shield. You can find out more about the use of cookies at MailChimp at Privacy Shield, You can find information about data protection at MailChimp (Privacy). https://mailchimp.com/legal/privacy read up.

MailChimp order data processing contract

We have concluded a data processing addendum contract with MailChimp. This contract serves to secure your personal data and ensures that MailChimp complies with applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information about this contract at http://mailchimp.com/legal/forms/data-processing-agreement/.

Google AdSense privacy policy

On this website we use Google AdSense, the advertising program from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With Google AdSense we can display advertisements on this website that match our topic. In this way, we offer you advertisements that ideally represent real added value for you. In this data protection declaration about Google AdSense, we explain to you why we use Google AdSense on our website, what data about you is processed and stored and how you can prevent this data storage.

The legal basis for the use of Google AdSense is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.

What is Google AdSense?

Google AdSense has been around since 2003 and is an advertising program from Google. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise here yourself. Advertisements are displayed on websites, such as ours, via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to offer you advertising that interests you and offers you added value. Google checks which advertisements are suitable for our website and for our users based on your interests or user behavior and our offering. At this point we would also like to mention that we are therefore not responsible for the selection of advertisements. We only offer advertising space on our website. Google makes the selection of the advertising displayed. Since August 2013, the ads have also been adapted to the respective user interface. This means that no matter whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Running a high-quality website requires a lot of dedication and commitment. Basically, we never finish working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That's why we chose advertising as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.

Similar to Google indexing a website, a bot examines the corresponding content and offers on our website. The content of the advertisements is then adjusted and presented on the website. In addition to the content overlap between the ad and the website offer, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data does Google AdSense store?

In order for Google AdSense to display tailor-made advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable information. However, it should be noted that Google views data such as “pseudonymous cookie IDs” (name or other identifying feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, under the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is the case whenever you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be stored there.

Third parties may use AdSense to place and read cookies on your browser or use web beacons to store data obtained by serving ads on the website. Web beacons are small graphics that enable log file recording and log file analysis. This analysis enables statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

Information on how you handle an ad (clicks, impressions, mouse movements)
Information about whether an ad has already appeared in your browser at an earlier point in time. This data helps prevent you from showing an ad more often.

Google analyzes and evaluates the data on the advertising materials displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offering. This data will not be linked to any personal data that Google may have about you through other Google services.

Below we will introduce you to cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that only has Google AdSense installed:

Surname: uid
Expiry time: after 2 months
Use: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Example value: 891269189311166776

Surname: C
Expiry time: after 1 month
Use: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Example value: 1

Surname: cid
Expiry time: after 2 months
Use: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising to you. It can deliver more relevant advertising to the visitor and helps improve campaign performance reporting.
Example value: 8912691894970695056,0,0,0,0

Surname: IDE
Expiry time: after 1 month
Use: The cookie is stored under the domain doubkeklick.net. It is used to register your actions after viewing or clicking on the ad. This allows us to measure how well an ad is received by our visitors.
Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311166776

Surname: test_cookie
Expiry time: after 1 month
Use: You can use “test_cookies” to check whether your browser supports cookies at all. The cookie is stored under the domain doubkeklick.net.
Example value: not specified

Surname: CT592996
Expiry time: after one hour
Use: Stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
Example value: 733366

Note: This list cannot claim to be complete, as experience has shown that Google constantly changes its choice of cookies.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the information provided securely on Google's own servers in the USA.

If you do not have a Google account or are not logged in, Google usually stores the data collected on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Firefox: Delete cookies to remove data that websites have placed on your computer